Information on SNS market operators (telecommunication sales) industry



💡 SNS Market Operator (Online Sales Business)

If you are selling and mediating goods on SNS such as blogs and cafes continuously and repeatedly, you must register as a business operator.

Instagram Market, Blog Market, etc. are considered SNS markets.


SNS Market (Industry Code 525104)
Online Retail Sales (Industry Code 525101)
Activities that earn profits through selling, brokering, and intermediating goods through various SNS channels such as blogs and cafes
Activities that sell various products to the general public through online communication networks (excluding SNS)


You must apply for business registration within 20 days from the day you start your business.

SNS market operators are considered those who earn profits through the sale of goods as well as brokering and intermediating activities.

It is a separate industrial activity from open market operators (online retail sales).



💡 Telecommunications Sales Reporting (Article 12 of the Electronic Commerce Act)

SNS market sellers are considered telecommunications sales operators, so they must report telecommunications sales to the local government office before selling goods.

  • The report includes the name, address, phone number, resident registration number, business registration number, internet domain name, and host server location.


💡 Criteria for exemption from telecommunications sales reporting under the Electronic Commerce Act

      1. If the number of telecommunications sales transactions in the previous year is less than 50, or

      2. If you are a simplified tax payer, You do not have to report telecommunications sales.


You can issue cash receipts using a terminal, or through the National Tax Service or the National Tax Service Center (☎126).

Even if you do not know the buyer's personal information, you can issue receipts with the designated number of the National Tax Service (010-0000-1234).

Do I have to issue a cash receipt?

Issuing a cash receipt on the National Tax Service


💡 Tax Reduction for SNS Market Operators

Not only outsourcing fees but also various costs used for business operations are recognized as expenses.

However, proof is required to reflect business-related expenses as costs.

When trading between business operators, be sure to exchange tax invoices to obtain proof.

If it is difficult, please keep the remittance statement and transaction statement so that the transaction can be confirmed.